I steer digital businesses with a clear focus on growth and customer value. I connect marketing, digital sales and CRM across the customer journey into one coherent commercial system. I use data, AI and digital products where they improve decisions, change customer experiences and create economic impact.
As an E-Commerce Executive at bonprix, I scaled the international online business across more than 20 markets to €1.6bn in revenue. Most recently, I was responsible for a broad digital organisation and the interplay of E-Commerce, Digital Marketing, CRM, Data and Digital Product.
Growth, customer base, customer journey, commercial economics and scarce resources belong in one coherent management system. The decisive capability is to interpret signals correctly, set priorities and direct resources so that economic impact can scale.
Explore Commercial ManagementSet direction, clarify accountability and align the organisation behind the critical priorities. Diagnose the cause and clarify the decision first, then choose the appropriate leadership and change intervention.
The model alone is not decisive. Customer behaviour, analytics and Predictive AI need to lead to concrete action, while digital products require clear customer problems, ownership and prioritisation.
From offer management and Digital Marketing through CRM and Data to the end-to-end steering of an international E-Commerce business.
Built Digital Marketing internationally and developed E-Commerce across 20+ markets. Increased marketing-driven traffic from 0 to 50%.
Integrated CRM and shared customer data across touchpoints. Productive ML applications for recommendations and forecasting.
Developed web, mobile and native apps as digital products and scaled them internationally. Advanced customer journey, conversion and personalisation across touchpoints.
Connected online demand, assortment, pricing and availability, and linked digital touchpoints with CRM and physical customer contact points.
Observation, decision and execution remain connected, turning signals into clear priorities and priorities into economic impact.
Make economic variances, patterns and relevant signals visible.
Go beyond KPIs to understand causes, bottlenecks and the underlying mechanisms of impact.
Make explicit choices where growth, customer value, margin, speed and complexity need to be balanced.
Clarify accountability, concentrate resources and align the organisation behind the critical priorities.
Assess real impact rather than activity, then sharpen decisions accordingly.
Growth·Customer Value·Margin·Competitiveness
More effort no longer creates proportionally more impact. Growth becomes more expensive, slower or less stable.
Acquisition, CRM, conversion and retention optimise locally, but not as one economic system.
Too many initiatives compete for resources, while decisions remain unclear or lose momentum in execution.
Platforms, products and AI initiatives progress without a sufficiently clear contribution to commercial outcomes.
