Architecture erosion through
tool gravity
An architecture erodes through a thousand micro-decisions unless it is actively enforced in every operational step.
Scope summary How I work with AI. An honest maturity view of my own AI working practice, tested while building sem-agentic — separate from the commercial evidence delivered by the system itself. Evidence-backed: Own maturity tracker, repeatedly re-audited. Seven documented engineering patterns from the Augur project. Dual-tool working practice (Claude Chat + Claude Code) with clear role separation. Not evidenced: Complete agentic system architecture (currently 2/20 — deliberately low). Organisation-wide scaling of this working practice. External validation of the maturity framework.
An honest maturity view of my own AI working practice, tested while building sem-agentic — separate from the commercial evidence delivered by the system itself.
Track my own AI engineering practice as honestly as a business metric.
sem-agentic (Augur) was the test case for examining how I work with AI tools: not only whether a system emerged, but how disciplined the path towards it was. The result is a maturity tracker, not a polished portfolio.
Two tools, two roles: Claude Chat for strategy and sparring; Claude Code for architecture and implementation.
Repeated audit against a fixed maturity framework (Engineering Discipline, Knowledge & Workspace, Agentic System Architecture, Quality & Observability), with the status re-dated after every material update. Low scores are decisions, not omissions: the work implemented what proves the point, not what fills the table.
Campaign steering and an AI working practice are two different forms of evidence.
sem-agentic as a commercial case demonstrates what the system does for Google Ads campaign steering. This page demonstrates something else: how I work directly with AI tools as a leader, and what that teaches me about organisations facing the same transformation.
Pitfalls are not catalogued in advance; they are collected during engineering. Thirty to sixty minutes of reflection per day, consolidated into seven broader patterns. Each pattern draws on at least two independent observations.
An architecture erodes through a thousand micro-decisions unless it is actively enforced in every operational step.
Senior sponsors do not decide the content; they ask the right question at the right points.
What sounds clear in a plan is not yet defined for the team. Force specificity before additional work begins.
Without hard measures, the most recent output inspection decides. It is always coloured by the result you hoped to see.
An organisation does not learn through workshops, but through permanent anchoring at the point where the next decision is made.
The most valuable investment is not the next tool, but a library of internal patterns treated as intellectual property.
Marketing AI does not fail because of the model, but because it is not usable for the person who has to work with it every day.
The low scores are not an omission, but a decision: the work implemented what proves the point, not what fills the table. An honest status says more than a polished one.
The actual subject is not the code. It is what the development work teaches about leading an organisation through agentic AI: the bottleneck is not in the model, but in the hundred decisions the system returns to people. The person accountable for the outcome shapes this phase. The system can generate work. Responsibility remains human.
The corresponding commercial evidence: sem-agentic — Google Ads SEM campaign steering →